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National Mom and Pop owners day was founded by Rick and Margie Segel in honor of Rick’s parents. They built and owned a 900 square foot dress shop in 1939 that since has grown into a two million dollar clothing store occupying 10,000 square feet

That type of resilience, growth, and determination are the markers of a a true mom-and-pop business success story, and inspiration enough to dedicate a day to the entrepreneurs who build small businesses across the U.S.

Small businesses come and go. It’s estimated that roughly 80% of small businesses survive the first year; only half survive the first five years.

Supporting local, small businesses and shops are important because:

It helps family-owned businesses survive—and thrive. In the United States, family businesses account for 57% of the GDP and employ 63% of the workforce

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They get to know their customers. We all know that a personalized experience creates more loyal users. Just like we trust a doctor who listens to our concerns, we trust a shop owner who listens to our story and provides a more personal shopping experience.

They support the community. Not only do they provide employment for local residents, but mom and pop shops are also often present at community events like parades, festivals, school events, and even fundraisers, providing donations through time, money, or hard goods.

So how can you support mom and pop stores on Tuesday and every day?

• Give gift cards from your favorite small businesses to encourage others to shop there.
• Share their social media pages to improve their following.
• Talk about them. Word of mouth advertising is some of the best advertising small businesses get.
• Take their business cards and then recommend them to a friend.
• Be a repeat customer. Remember small businesses are the ones who also support local events and schools, too.

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